Hi, I'm Suzanne 👋

A graphic designer ✨ and marketing creative 👩🏻‍💻, passionate about building meaningful connections and crafting impactful, functional design with a fresh artistic touch 🎨.

TOOLS I WORK WITH DAILY

WEB DESIGN

Glowli Health & Beauty Website

Improved user experience with redesign

Challenges

Building the site entirely from scratch without any prior experience in coding or working with AI for development. 

01

Solutions/ How I Overcame Them
Collaborated with a Software Engineer experienced in AI-driven coding. Communicated my vision through inspiration boards and by studying other projects for reference.

02

Doppio Zero Restaurants Website

Redesigned site, boosted SEO & increased sales

Challenges

Worked with an AI-driven website template that came with certain limitations, such as restricted payment structures and page layouts, which required going through external parties to implement solutions.

01

Solutions/ How I Overcame Them

Utilize the blocks I had and repurposed them for multiple categories, always focusing on the simplest and most intuitive way to answer a guest’s questions.

02

Johnny & Sanny’s Website

Built brand identity and designed site

Challenges

A sudden change in the brand message after launch led to confusion among customers and inconsistencies in how the brand was represented.

01

Solutions/ How I Overcame Them

Repositioned the shift as part of a seasonal menu update, spotlighting unique offerings such as our event space for large parties and signature dishes inspired by our sister restaurant Doppio Zero.

02

How I Solve 🔍

My Process!

01

Pinpoint Problem

First, I pause to understand what’s really happening and why it matters.

04

Explore Feasibility

This is where I test concepts to see if there’s any constraints and adjust based on results.

02

Define

I dig into insights, retrace steps to uncover root causes.

05

Take Action

I guide the team in turning roadblocks into solutions that move us forward.

03

Ideate

I begin brainstorming and mapping out possibilities, and think through different approaches to craft the best solution.

06

Communicate

I communicate with the team on outcomes, capture insights, and refine my approach for continuous improvement and future challenges.

BRAND + GRAPHIC DESIGN

  • Menu – Poster

    Menu – Poster

    Poster to promote menu offerings during city’s annual car show event.

  • Events Package

    Developed an events package with policies, photography, and other other resources to serve as a FAQ for large party bookings.

  • Table Tent Design

    Promotional material highlighting happy hour offerings and time.

  • Promotional Material

    Promoting new sister restaurant with an attracting hook of well-known restaurant Doppio Zero.

  • Infographic

    Clearly communicates key details, engages the audience, supports branding consistency, and enhances event marketing.

  • Events Package

    Developed an events package with policies, photography, and other other resources to serve as a FAQ for large party bookings.

  • Table Tent Design

    Promotional material highlighting happy hour offerings and time.

SOCIAL MEDIA MARKETING

2,086 VIEWS

Likes: 74 | Comments: 2 | Shares: 7 | Saves: 5

13,057 VIEWS

Likes: 73 | Comments: 9 | Shares: 6 | Saves: 4

5,859 VIEWS

Likes: 92 | Comments: 2 | Shares: 8 | Saves: 5

5,859 VIEWS

1,433 VIEWS

Likes: 31 | Comments: 3 | Shares: 2 | Saves: 2

Likes: 92 | Comments: 2 | Shares: 8 | Saves: 5

1,433 VIEWS

Likes: 31 | Comments: 3 | Shares: 2 | Saves: 2

STRATEGY

Pre-Launch Strategy

Focused on building strong brand identity, anticipation, and inviting our audience into our brand.

Focused on building strong brand identity, anticipation, and inviting our audience into our brand.

Launch Strategy

Focused on sparking excitment and curiosity by highlighting featured dishes, community events or special offerings.

Post-Launch Strategy

Post recaps: photos/videos that capture energy from the event or offering. Continue to push loyalty program signups and create exclusivity.

INFLUENCER MARKETING

To grow brand visibility and generate organic buzz, I reached out and coordinated influencer dine-ins and collaborations to highlight specialities, happy hour deals, and the restaurants unique aesthetic.

5K VIEWS

LIKES: 95
COMMENTS: 30
SHARES: 15
SAVES: 22

@AGNESPITTIONI (6.3K FOLLOWERS)

6.3K VIEWS

LIKES: 193
COMMENTS: 38
SHARES: 69
SAVES: 65

@_EMWONG_ (10.2K FOLLOWERS)

All collaborations with creators were achieved without paid ad spend!

42.8K VIEWS

LIKES: 1K
COMMENTS: 93
SHARES: 1.6K
SAVES: 1K

@IVY.NOMS (3.3K FOLLOWERS)

162.4K VIEWS

LIKES: 4.8K
COMMENTS: 49
SHARES: 7.1K
SAVES: 3.4K

@CHELCHOMPS (8.1K FOLLOWERS)